tag:blogger.com,1999:blog-1010750714842109269.post6405000655454482716..comments2023-10-20T06:07:55.955-07:00Comments on Management Informatika-Learn and Share: Brand Fundas by David AakerPrabal Aggarwalhttp://www.blogger.com/profile/09064778459728944203noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1010750714842109269.post-90356379080017475992007-07-16T04:18:00.000-07:002007-07-16T04:18:00.000-07:00According to Jean-Noël Kapferer, brand personality...According to Jean-Noël Kapferer, brand personality should be just one key facet of brand identity.<BR/><BR/>Jennifer Aaker deserves credit for having revitalized the human metaphor for a brand, but she is causing conceptual confusion by merging a number of dimensions of brand identity into brand personality. Kapferer recommends to revitalize to the original terminology of brand identity as the overall brand descriptor.<BR/><BR/>Kepferer BIP is much evolved than Aaker brand fundasMarkOUThttps://www.blogger.com/profile/16552270514015209622noreply@blogger.com