Session 1
Session 2
Lifebuoy started off with Print Ads, depicting the Lifebuoy of a sailor.
Then there were some vintage Lifebuoy Print Ads.
A vintage Ad depicting LIFEBUOY as a health soap, attracting Mothers to buy the soap.
The initial Television Ads focused on the hygiene part of the soap wash.
A little boy can hardly conceal his excitement, as he is about to take his newborn sister in his arms...
...when the doctor stops him and asks him if he is clean. "Nahaake aya hoon," is the prompt reply. The doctor runs a check and shows him the germs in his hands, "Kya main hhoti ko kabhi nahin utha sakta?"
"Utha sakte ho. Lifebuoy se nahaane ke baad." MVO: "Lifebuoy ka Active B kitaanuon se suraksha de ghanton tak."
The next time, the doctor requests to hold the baby. Pat comes the reply, "Lifebuoy se nahaaya kya?"
MVO: "Lifebuoy Active Orange. Minton ka snaan. Ghanton ki suraksha."
...when the doctor stops him and asks him if he is clean. "Nahaake aya hoon," is the prompt reply. The doctor runs a check and shows him the germs in his hands, "Kya main hhoti ko kabhi nahin utha sakta?"
"Utha sakte ho. Lifebuoy se nahaane ke baad." MVO: "Lifebuoy ka Active B kitaanuon se suraksha de ghanton tak."
The next time, the doctor requests to hold the baby. Pat comes the reply, "Lifebuoy se nahaaya kya?"
MVO: "Lifebuoy Active Orange. Minton ka snaan. Ghanton ki suraksha."
Then during the transition, Lifebuoy came up with the NAYA Lifebuoy Campaign:
The shot of a car packed with luggage on its roof, stuck in a traffic jam.
The passenger, just returned to town, grumbles irately, "Yahaan pe kuch nahin badla."
"Log nahin badle, road nahin badli..." "Kya baat kar rahe ho saab? Lifebuoy badal gaya hai!"
MVO: "Haan. Lifebuoy badal gaya hai. Khushboo badal gayi hai. Taazgi badal gayi hai."
"Super! Lifebuoy badal gaya!" exclaims the man in surprise.
Pack shot. MVO: "Naye Lifebuoy se nahaaya kya?"
The next step was to portray it as beauty soap, rather than being just hygiene soap:
A young girl wakes up one morning and rushes to the mirror praying fervently, "Please, no muhaase."
Warily uncovering her face, she finds it flawless and jumps for joy, "No muhaase! Yes!"
MVO: "Muhaase? Problem. Upaay, Lifebuoy International Gold, jo chiknaayi hataaye aur kitanuon ka safaaya kare. Aur yeh...
...barkha gaya hai." The shot of the girl happily out on a date, as the MVO adds, "Muhaase? Woh kya hota hai?"
And finally the new age Lifebuoy, which left a message:
A boy wakes up from sleep. MVO: "Kabhi kabhi sirf ek insaan,..."
Getting up he takes hold of a broom. MVO: "...ek soch, ek irada, duniya...
...badal sakta hai." Fully equipped he looks around at his filthy street.
He gets down to clearing the garbage and is soon joined by a friend.
The boy's mother reassures her worried maid, "Arre baba koi dar nahin."
Soon many more helping hands arrive as the other colony children join in.
The street is finally cleaned up. MVO: "Duniya wohi badlenge jinhe...
...apni suraksha ka koi dar nahin. Isliye Lifebuoy. Kitanoo...
...se de 100% beheter suraksha." The kids enjoy a good bath with Lifebuoy.
On their way to school they speak out confidently, "Koi dar nahin."
The shot of a car packed with luggage on its roof, stuck in a traffic jam.
The passenger, just returned to town, grumbles irately, "Yahaan pe kuch nahin badla."
"Log nahin badle, road nahin badli..." "Kya baat kar rahe ho saab? Lifebuoy badal gaya hai!"
MVO: "Haan. Lifebuoy badal gaya hai. Khushboo badal gayi hai. Taazgi badal gayi hai."
"Super! Lifebuoy badal gaya!" exclaims the man in surprise.
Pack shot. MVO: "Naye Lifebuoy se nahaaya kya?"
The next step was to portray it as beauty soap, rather than being just hygiene soap:
A young girl wakes up one morning and rushes to the mirror praying fervently, "Please, no muhaase."
Warily uncovering her face, she finds it flawless and jumps for joy, "No muhaase! Yes!"
MVO: "Muhaase? Problem. Upaay, Lifebuoy International Gold, jo chiknaayi hataaye aur kitanuon ka safaaya kare. Aur yeh...
...barkha gaya hai." The shot of the girl happily out on a date, as the MVO adds, "Muhaase? Woh kya hota hai?"
And finally the new age Lifebuoy, which left a message:
A boy wakes up from sleep. MVO: "Kabhi kabhi sirf ek insaan,..."
Getting up he takes hold of a broom. MVO: "...ek soch, ek irada, duniya...
...badal sakta hai." Fully equipped he looks around at his filthy street.
He gets down to clearing the garbage and is soon joined by a friend.
The boy's mother reassures her worried maid, "Arre baba koi dar nahin."
Soon many more helping hands arrive as the other colony children join in.
The street is finally cleaned up. MVO: "Duniya wohi badlenge jinhe...
...apni suraksha ka koi dar nahin. Isliye Lifebuoy. Kitanoo...
...se de 100% beheter suraksha." The kids enjoy a good bath with Lifebuoy.
On their way to school they speak out confidently, "Koi dar nahin."
Watch out for the next session for more details...
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