Monday, March 1, 2010

The New Era of Offensive Advertising in India

Dear Friends

I was seeing TV on last Friday, after so many days, and suddenly I saw the ad of Rin (HUL), in which it is openly negating Tide(P&G), its competitor brand. I was simply shocked. In fact shocked is an understatement, i was horrified. Never seen such an ad in my life.

Is it new way of offensive advertising? How will it effect the future of advertising? I am unable to answer these questions.

Kindly give your opinions about the same.

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