Tuesday, June 5, 2007

5 things you must understand about Marketing to any niche - Joseph Then

Josheph Then has elucidated 5 effective things you must keep in mind while marketing to a niche. While the strategy will remain the same for each niche, you will need to tweak it to fit whatever your specific niche happens to be.

1. Effective niche marketing requires a defined niche market. In the initial stages of your planning, you will want to clearly define who your target marketing audience is. If you can't clearly determine who that group is, then you will more than likely have a hard time finding them. After you have marketed to this group, you will then want to move on and market to a broader base; but to begin with, you will want to target this group.

2. Effective niche marketing requires that you, the marketer, determine the interests of your target audience. What is it that your audience wants most? Is it some other product that is already on the market, but with an added feature that is not available anywhere yet? If that is the case, you will want to target that base and offer that feature.

3. Marketing effectively to a niche also requires that you gain at least some credibility with regular buyers with in that given niche. If they already have their experts and their favorite products, they will have little incentive to strike up an interest in you and your products, unless you give them a good reason for why you are a viable alternative or an excellent complement, as the case may be. You can do this in a number of ways, but perhaps the best is to partner with other sites in your niche that are not directly competing.

4. Marketing effectively to a niche also requires fine-tuning. If you plan to release a new product to people who purchase in that niche, actually setup a beta testing session with those specific buyers. Allow them to use your product for free, so they can critique it, which will provide you with a means to upgrade your product, fix features, and add things on that could significantly improve the value of your product for buyers in that niche.

5. Marketing effectively to a niche also requires social proof. Again, this goes back to establishing credibility: in order to market to that select group, which already has its experts and heroes, you will want to generate some type of proof for the quality of your product. You can do this by creating a blog, giving out a demo of your product, and then asking demo users to comment on it on the blog.

I have pasted these because I think we can discuss the pros and cons of what Joseph has said. Please comment on thier effectiveness and your preffered way.


Anonymous said...

Sexy article dude. will surely start on discussion on it soon. Keep Posting.

yogesh said...

Well realy very nice article... a gud start by funda mentor.. I think it realy help those who want to go for marketing in their interviews... Keep posting man.

Auberta said...

People should read this.

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