Sunday, October 14, 2007

Shahrukh Khan-The India's Biggest Brand


Shahrukh Khan-The biggest Indian Brand

This is how the star was described as at the Hindustan Times Leadership Summit. The star has endorsed a number of products and has a perfume by his name too. With a fan following spreading across the world, this brand is indeed resonating.
Expressing his excitement and surprise to be invited at the summit, the man did have his corporate words right coupled with a lot of humor, capturing the interest of the audience. Few of the significant points I could gather from what I saw on television:

India as a global entertainment portal:
He seemed worried about the global positioning of Bollywood in the global environment. He said with an industry so vast and diverse, the Indian industry does not find international filmmakers coming to India, it is always India that has to make its presence felt everywhere. He also commented that Oscars must be conducted in India with him being one of the performers there.

Shahrukh’s Brand Image:
When asked about his brand image and what he has done to create and maintain it, he gave a suttle yet impactful response that it has been his honesty in dealings and unlike other brands ,he competes with himself and not with anybody others. He says he would like his next film to outdo Chak De! India.

Media Invasion:
He said he respected the media and he said that he used media when he had to promote his films like Om Shanti Om currently. He said his movie is competing against Sawariya(he never mentioned the name but it was obvious) where Sony Columbia Tri Star Film is spending 30-40 crores only on publicity.He said that is where I take help of media.

Politics and his entry into it:
He said politics is not for good looking people like him although he said Rahul Gandhi is good looking .On a more serious note, he said that it is commendable that young people are joining politics. And said that it is a self-sacrificing job and he is too materialistic to join it.
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