Why would a nation brand itself?
1. A nation could brand itself if it has been targeting the wrong audiences.For example targeting a segment with low spending power for tourism.
2. A nation could brand itself if wants to correct a wrongly built image.For instance.India is still known to the world as a land of culture but nothing beyond.It is important to make the people aware of the technological breakthroughs the country has gone through and also that India is the land of spirituality,youth and corporate leaders.
3. A nation could also want to correct a negatively developed image due to wars,etc
Simon Anholt describes the nation brand as the sum of the perceptions of a country and its
people across six dimensions of national assets, characteristics and competence.
Apart from the above mentioned factors some researchers have also identified agriculture as an important parameter to be use din the promotion of the nation.