Wednesday, July 18, 2007

What is Brand Value?

With discussion going since last few days on brand and its importance, I could not resist but to post one fantastic and terse definition of "brand value".

Suppose you have one bottle of Pepsi...go and sell it in will get Rs. 10 for this....

Now remove label from bottle and sell will probably get Rs. 2 for it...

Difference of 8 rupees is nothing but "Brand value" of Pepsi !!!


Nitin Kochhar said...

u have lucidly commeted on the defination of brand value ....

dreamkiller said...

River Card,

Your article shows an effect of brand value ? But the title of article is "What is brand value?"

We Need more from you.
What is actually a brand value ?
What are the components ?
How it is made ?

Your style is good. Could you please write more on this

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