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Wednesday, July 18, 2007
What is Brand Value?
With discussion going since last few days on brand and its importance, I could not resist but to post one fantastic and terse definition of "brand value".
Suppose you have one bottle of Pepsi...go and sell it in market..you will get Rs. 10 for this....
Now remove label from bottle and sell it...you will probably get Rs. 2 for it...
Difference of 8 rupees is nothing but "Brand value" of Pepsi !!!
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