- They come up with real life KWIK-E-MART'S ( run by APPU -indian character in the series) - this is done by renovating 7-ELEVEN stores across the US with employees wearing the same uniform Appu wears in the cartoon.
- They even have all HOMER favourites - KrystO' cereal, Buzz Cola and ice squishees
- Its reported that Homers favourite type of DOUGHNUT has made amazing sales.
- Duff's beer - Homers favouritestest brand!
This is movie Marketing at its Modern Best. Imagine a world created just like SPRINGFIELD (where Simpsons live). Imagine the power of such advertising. It breeds familiarity for those who mite be Blissfully unawares of the greatest phenomenons. Tomorrow you could have products being first launched in popluar soaps like Kahani Ghar Ghar ki or Friends and once it gains familiarity, it could be launched in the real world. Thats the Power of Reverse Product Placement.